For Cadillac’s 120th anniversary, we took over a subway with unbranded content with copy that alluded to the brand’s place in culture. When passerby scanned the accompanying QR code, they were taken to playlists crafted for various markets, including Detroit, LA, NY, and Atlanta–because when Outkast mentions your brand, you’ve got to bring attention to it, right?
Agency: Leo Burnett Detroit / Co-written with: Allie Haroutanian / ADs: Lindsey Evans, Austin Ho
