For this year’s holiday campaign, we were tasked with developing CTV spots and social for small business owners, gamers, and creatives
Agency: Digitas / Senior AD: Billy Palmer / ECDs: Carly Drown, Jamie Malnati
Lenovo Holiday
Holiday like a pro
(CTV/Social)
When most settle in for the season, businesses pick up. We drew on past campaign language to develop the concept, “Holiday Like a Pro” to show how Lenovo is the perfect tool for weathering the season.
(CTV/Social)
Here’s to How You holiday
For this concept, our goal was to create an ode to gamers and creators with the concept, “Here’s to how you holiday.” As a gamer myself, it was a fun way to give the traditional LAN party a modern look.